the future of
design lies in
learning
the behaviour
of our users.
the future of design lies in
learning the behaviour
of our users.
the future of
design lies in
learning
the behaviour
of our users.
the future of
design lies in
learning
the behaviour
of our users.
(ETS) External
Triggered State
(ETS) External
Triggered State
the key
the key
the key
the key
for success
for success
for success
for success
how to plan?
see where and how to plan interventions in your design process
how to plan?
see where and how to plan interventions in your design process
how to plan?
see where and how to plan interventions in your design process
how to plan?
see where and how to plan interventions in your design process
interventions play a crucial role in providing direction without explicit guidance
interventions play a crucial role in providing direction without explicit guidance
interventions play a crucial role in providing direction without explicit guidance
interventions play a crucial role in providing direction without explicit guidance
**
b.j fogg behaviour model
testing with users
testing with users
testing with users
testing with users
Behavioural UX testing optimizes interventions by analyzing user interactions.
testing for
motivation
testing for
motivation
testing for
motivation
testing for
motivation
Motivation drives user action by tapping into desires, rewards, and emotions.
testing for
ability
testing for
ability
testing for
ability
testing for
ability
Ability ensures ease of action by reducing friction and simplifying task
**
case studies
paytm - positive reinforcement
paytm - positive reinforcement
chaayos - the endowment effect
chaayos - the endowment effect
**
mini reads (Not live yet, sorry :)
download
behavoural change
download
behavoural change
download
states of habits
download
states of habits
download
intervention planner
download
intervention planner
download
behavioural
testing
download
behavioural
testing
download
process
& methodology
download
process
& methodology
designed and built by
all rights reserved. 2025 copyrighted.
designed and built by
all rights reserved. 2025 copyrighted.
designed and built by
all rights reserved. 2025 copyrighted.
designed and built by
all rights reserved. 2025 copyrighted.