chaayos

chaayos

chaayos

chaayos

project type

project type

ux engagement and strategy

ux engagement and strategy

duration

duration

5 months

5 months

Deliverables

Deliverables

UI motion, design system

UI motion, design system

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introduction

introduction

introduction

introduction

Chaayos is a renowned Indian cafe chain, celebrated for its diverse range of teas, including traditional chai. With a modern ambiance, it offers a variety of snacks and meals, attracting patrons seeking a cozy tea experience.

Chaayos is a renowned Indian cafe chain, celebrated for its diverse range of teas, including traditional chai. With a modern ambiance, it offers a variety of snacks and meals, attracting patrons seeking a cozy tea experience.

Chaayos is a renowned Indian cafe chain, celebrated for its diverse range of teas, including traditional chai. With a modern ambiance, it offers a variety of snacks and meals, attracting patrons seeking a cozy tea experience.

Chaayos is a renowned Indian cafe chain, celebrated for its diverse range of teas, including traditional chai. With a modern ambiance, it offers a variety of snacks and meals, attracting patrons seeking a cozy tea experience.

Research &
Strategy

There were a lot of questions we needed to address before diving into the design process. We stepped out and spoke to chai enthusiasts.

Research &
Strategy

Some of the findings were groundbreaking and built a strong foundation for our strategy.

3.5

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the cafe app

The cafe app served as a customer-facing device for taking orders and providing control.

The cafe app served as a customer-facing device for taking orders and providing control.

The cafe app served as a customer-facing device for taking orders and providing control.

The cafe app served as a customer-facing device for taking orders and providing control.

the bux process

The wireframes were tested on actual customers walking into the store, using interventions and testing over five different approaches.

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implementation

Chaayos is consumed by over 5 million happy customers across India.

Chaayos is consumed by over 5 million happy customers across India.

Chaayos is consumed by over 5 million happy customers across India.

Chaayos is consumed by over 5 million happy customers across India.

Solving for Agents

Agents faced many issues such as lack of communication and motivation to follow the process.

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the point of sale

the point of sale

the point of sale

the point of sale

The goal was to reduce training and provide complete guidance for agents to take orders

The goal was to reduce training and provide complete guidance for agents to take orders

The goal was to reduce training and provide complete guidance for agents to take orders

The goal was to reduce training and provide complete guidance for agents to take orders

more visibility

The POS provided more visibility to customers and offered better clarity regarding the benefits and features of the products.

**

testing and training

testing and training

testing and training

testing and training

The new design help retain many new customers increasing sale by over 30%

The new design help retain many new customers increasing sale by over 30%

The new design help retain many new customers increasing sale by over 30%

The new design help retain many new customers increasing sale by over 30%

designed and built by

all rights reserved. 2025 copyrighted.

designed and built by

all rights reserved. 2025 copyrighted.