paytm money
paytm money
paytm money
paytm money
project type
project type
UX and UI
UX and UI
duration
duration
3 months
3 months
Deliverables
Deliverables
UI motion, design system
UI motion, design system
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introduction
introduction
introduction
Paytm is a well-known multinational, online platform used mostly for digital payments and financial services. It is trusted by 30 crore users in India. Within its platform, it offers an online trading option for those interested in it.
Paytm is a well-known multinational, online platform used mostly for digital payments and financial services. It is trusted by 30 crore users in India. Within its platform, it offers an online trading option for those interested in it.
Paytm is a well-known multinational, online platform used mostly for digital payments and financial services. It is trusted by 30 crore users in India. Within its platform, it offers an online trading option for those interested in it.
Paytm is a well-known multinational, online platform used mostly for digital payments and financial services. It is trusted by 30 crore users in India. Within its platform, it offers an online trading option for those interested in it.
Mascot
Design
The mascot played a crucial role in keeping users engaged and motivated.
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Concept & ideation
Concept & ideation
Concept & ideation
The focus was on boosting engagement and enhancing gamification to increase adoption and control.
The focus was on boosting engagement and enhancing gamification to increase adoption and control.
The focus was on boosting engagement and enhancing gamification to increase adoption and control.
The focus was on boosting engagement and enhancing gamification to increase adoption and control.
Concepts
Concepts
Each prototype was tested extensively to gather data and achieve our goal. User behaviour was central to every decision throughout the process.
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results
results
results
results
The feature is live within the Paytm Money app and has been adopted by over 2 million users so far
The feature is live within the Paytm Money app and has been adopted by over 2 million users so far
The feature is live within the Paytm Money app and has been adopted by over 2 million users so far
The feature is live within the Paytm Money app and has been adopted by over 2 million users so far
designed and built by
all rights reserved. 2025 copyrighted.
designed and built by
all rights reserved. 2025 copyrighted.