building a

building a

building a

building a

humane

humane

humane

humane

world

world

world

world

one product at

one product at

one product at

one product at

a time

a time

a time

a time

Pune, india

Pune, india

++++

++++

design

design

design

design

leadership

leadership

leadership

leadership

in product design

in product design

in product design

in product design

& branding

& branding

& branding

& branding

2023 - now * pune, india *
2023 - now * pune, india *

fpl technologies
head of
design

fpl technologies
head of
design

fpl technologies
head of
design

fpl technologies
head of
design

Redesigned OneCard 2.0 to look sharper and work smarter—because good design should do both. Also helped relaunch Wizely with a fresh brand and a business boost. Lots of lessons, a few late nights, and plenty of coffee involved.

Redesigned OneCard 2.0 to look sharper and work smarter—because good design should do both. Also helped relaunch Wizely with a fresh brand and a business boost. Lots of lessons, a few late nights, and plenty of coffee involved.

Redesigned OneCard 2.0 to look sharper and work smarter—because good design should do both. Also helped relaunch Wizely with a fresh brand and a business boost. Lots of lessons, a few late nights, and plenty of coffee involved.

yellow slice

head of
design

yellow slice

head of
design

yellow slice

head of
design

yellow slice

head of
design

Spent a decade leading a brilliant design team at Yellow Slice, working with brands like NPCI, Paytm Money, FedEx, Croma, Bajaj Finserv, CoinDCX, Marsh, Chaayos, and KPIT. Lots of creativity, problem-solving, and the occasional “Why didn’t we think of this sooner?” moment.

Spent a decade leading a brilliant design team at Yellow Slice, working with brands like NPCI, Paytm Money, FedEx, Croma, Bajaj Finserv, CoinDCX, Marsh, Chaayos, and KPIT. Lots of creativity, problem-solving, and the occasional “Why didn’t we think of this sooner?” moment.

Spent a decade leading a brilliant design team at Yellow Slice, working with brands like NPCI, Paytm Money, FedEx, Croma, Bajaj Finserv, CoinDCX, Marsh, Chaayos, and KPIT. Lots of creativity, problem-solving, and the occasional “Why didn’t we think of this sooner?” moment.

print bindaas
head of
design

print bindaas
head of
design

print bindaas
head of
design

print bindaas
head of
design

Built a web-based product back when product design was still finding its feet. Worked with engineers and a small but mighty team of five designers to shape and refine the experience, learning a lot about collaboration, iteration, and how no design survives first contact with real users.

Built a web-based product back when product design was still finding its feet. Worked with engineers and a small but mighty team of five designers to shape and refine the experience, learning a lot about collaboration, iteration, and how no design survives first contact with real users.

Built a web-based product back when product design was still finding its feet. Worked with engineers and a small but mighty team of five designers to shape and refine the experience, learning a lot about collaboration, iteration, and how no design survives first contact with real users.

**

reviews

reviews

behavioural

behavioural

behavioural

behavioural

user

user

user

user

experience

experience

experience

experience

Spot the patterns, remove the friction, design the fix, and test until it sticks, because great design is about impact, not just aesthetics.

Spot the patterns, remove the friction, design the fix, and test until it sticks, because great design is about impact, not just aesthetics.

Spot the patterns, remove the friction, design the fix, and test until it sticks, because great design is about impact, not just aesthetics.

Learn to influence user habits, craft smart interventions, and create designs that truly make a difference.

Learn to influence user habits, craft smart interventions, and create designs that truly make a difference.

Learn to influence user habits, craft smart interventions, and create designs that truly make a difference.

lets

lets

lets

lets

speak

speak

speak

speak

soon

soon

soon

soon

designed and built by

all rights reserved. 2024 copyrighted.

designed and built by

all rights reserved. 2024 copyrighted.

designed and built by

all rights reserved. 2024 copyrighted.

designed and built by

all rights reserved. 2024 copyrighted.